34,000. According to American psychologist Dr Robert Plutchik, he proposed that as human beings, we experience about 34,000 distinct emotions. But before you get worried that we need to learn…
Recently, I was invited to conduct a live training on FB ad copywriting for a group of real estate agents. One of the core objectives of that training was to…
Ask any direct response marketer which is the most important part of the copy to focus on and 8 times out of 10, they'll say the headlines. After all, if…
Writing quality content is a fickle little devil. To some, churning out a 10,000 word thesis is like taking stroll in the park. To others, writing even a single paragraph…
Pull the first man off the street and ask him what the single most important thing about running a business today is and more often than not, the answer is...…
As far back as I can remember about my entrepreneurial journey, I've always been searching for new methods or techniques to get sales. Whether it was my earlier days cold-calling…
Warning: This post is highly sensitive and may even be offensive for many everyday consumers. Here's why... Every day, we are exposed to thousands, perhaps millions of advertisement, marketing messages,…
If you've been dabbling around in internet marketing long enough, you would definitely have come across this term Search Engine Optimisation or SEO. To summarise, it is a specific strategy…
A common question we get from clients is... "How do I write a search engine optimised (SEO) content for Google?" First things first, the search engines have moved and will…
Write an article within an hour! For many aspiring writers, it may seem almost impossible to churn out an entire essay of content revolving around a topic they’re not familiar…
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