When the World Stops Buying

Description

It happens.

A pandemic, a recession, an unforeseen crisis, and the world freezes over. It’s a cycle that will take place every now and again, and each time, we find ourselves in an economical emergency where the world collectively decides to stop buying.

The natural first reaction for most sales people and business owner is to hold back all sales and marketing activity. Yet the truth is, in the midst of any adverse situation, the right call, nay, the only call is to increase and push for sales.

But how do we sell when it looks like no one is buying?

In this short sales video training, we will dive into some of the common misconceptions about selling during a crisis, and more important, what we can do to overcome it.

We’ve included a live example of a campaign that we ran during the initial phase of the Covid-19 situation in Singapore. You will understand the thought process behind the sales messaging and how we got the sales personnel to approach and follow up with prospects.